CONCEPT CUSTOMER
Performance luxury sedan customers value vehicle traits such as dramatic and exclusive exterior styling, emotional and luxurious interior design, and fun-to-drive character. These elements are balanced by an equally keen appreciation for quality, reliability, durability and competitive pricing.
Self-guided, discriminating and technically savvy, these customers also feel that prestige is determined more by life experiences than by pure wealth. For this reason they are interested in vehicles that help them enjoy driving to the fullest — and the 2012 Acura TL is designed to do exactly that. While the TL is designed to appeal to a broad range of upscale consumers, the target buyer is expected to be a professional male in his mid 40s with a household income of about $100,000 per year, while the expected TL SH-AWD® target buyer is a professional male in his early 40s with a household income of over $150,000 per year.ENGINE & POWERTRAIN
A quintessential component of the Acura TL's mission as a performance luxury sedan is to provide the maximum possible driving enjoyment for enthusiast drivers. Thus, the TL offers a choice of two all-aluminum powertrains. The standard 3.5-liter V-6 develops 280 horsepower and 254 lb-ft of torque and drives the front wheels through a sophisticated Sequential SportShift 6-speed automatic transmission with steering wheel mounted paddle shifters and Grade Logic Control System. The 3.5L features technologies like a Drive-by-Wire™ throttle system, Computer-Controlled Programmed Fuel Injection (PGM-FI), Variable Valve Timing and Lift Electronic Control (VTEC®) for the intake valves and a sport-tuned exhaust system with dual tips. The 3.5L V-6 delivers strong power and 20/29/23 mpg (city/highway/combined) fuel efficiency while meeting California's stringent CARB LEV II ULEV emissions certification.
